Voice Work: Creating Your Brand’s Personality for Social Media

Posted at 30th-Aug-2018 in Uncategorized | Leave a reply

So, you’ve just signed a big new client.

And you might be sitting there asking yourself, what’s next?

Well, from a creative standpoint, a voice workshop might be the right choice.

What’s a voice workshop? It’s your opportunity to learn more about the brand and create a tone, manner, and personality that you use in all of your communication.

We like to invite representatives from the brand in to help us answer some of these questions and provide insights we might not have been able to garner on our own.

There are many different aspects behind a successful VW, but today we’re going to focus on four areas you really want to nail down before you begin creating content.


This might be the most important question of all.

Who is the brand talking/selling to?

If you don’t know your target market, it’s going to be impossible to speak their language and get them to buy your product.

Age, gender, region, etc. All these categories will play a large part in the content you’re creating and just how successful that content can be.

This is a great chance to ask questions about the brand and in what markets they’ve seen the most success in the past, or what markets they’d like to try and move into in the future.


Alright, now’s the fun part.

Is your brand a male or female? How old are they? What do they do?

And no, we’re not talking about the literal answers to these questions. We’re answering this as if the brand itself were a person.

Some brands like to keep things neutral, some brands like to take a more masculine approach, and some brands like to skew younger than their target audience so they can be young and hip.

Whatever answers you decide on, they will inspire what you create going forward.


Admit it, you might not even think about these things when writing for a brand.

But, these are incredibly important!

If your brand is the party animal then you’re going to talk like it! You’re going to use words like ‘lit’ and ‘swag.’ (Even if you cringe every time you do so)

A family first brand is going to focus on some of the comforts of home and take a softer approach to content without any controversy.

This is your chance to get to know the brand and for your audience to get to know the personality behind it!


Last, but certainly not least, how funny are you?

You selling medicine? Probably not that funny.

You selling toilet paper? Bring on the jokes, baby!

We like to work on our scale with our clients so that we know how far is too far and if cheesy, corny dad jokes are acceptable.

Personally, I always root for the dad jokes. I mean come on, cut it out, stop.

Interested in doing a voice workshop with Socialfly? Reach out to us at [email protected].

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