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TikTok Marketing

TikTok has skyrocketed in popularity to become one of the world’s top social video apps. The platform has 2 billion active monthly users worldwide and 150 million active monthly users in the US.

TikTok rivals Google for search among Gen Z. According to Google’s internal data, 4 in 10 Zoomers used TikTok and Instagram for search over Google in 2022. That number is likely even bigger today.

The app’s accessible, user-friendly format is the magic behind TikTok’s appeal. If you’re not marketing on TikTok, you’re missing out on a huge opportunity to boost sales and conversions and set your brand apart.

Socialfly can help you take your TikTok marketing to a new level.

Our New York TikTok agency is run by digital natives who know how to get results on this rapidly growing social network.

Our TikTok Marketing Services

Socialfly’s TikTok marketing services are designed to help your business tap into the platform’s dynamic and rapidly growing audience. Here’s how we drive your success:



We develop a comprehensive TikTok marketing strategy tailored to your business goals and target audience. Our approach ensures that every action we take is strategically planned to maximize your reach and engagement on the platform.

Audience Identification

Audience Identification

Our NYC TikTok agency uses advanced tools and research to identify and understand your target audience on TikTok. This allows us to create content and ads that resonate with the specific interests of your ideal customers.

Content Creation

Content Creation

The creative team at our New York TikTok agency produces high-quality, engaging content that captures the unique style and energy of TikTok. From trendy challenges to compelling storytelling, we ensure your content stands out and drives interaction.

Ad Optimization

Ad Optimization

Our TikTok ad agency designs and manages targeted ad campaigns to boost your visibility and attract new customers on TikTok. Our expertise in ad placement and budget optimization ensures you get the most out of your advertising spend, reaching the right people at the right time.



The Socialfly TikTok advertising team leverages advanced analytics tools to track and measure the performance of your TikTok campaigns. This data-driven approach allows us to continuously optimize your strategy for better results and higher ROI.



Our NYC TikTok agency provides ongoing monitoring of your TikTok presence, keeping a close eye on campaign performance and audience feedback. This allows us to quickly adapt and make necessary adjustments to keep your marketing efforts on track.

TikTok Influencer Management

Partnering with influencers is a key part of marketing on TikTok. Our TikTok influencer agency will help you determine which influencers will best help you reach your target audience, and we’ll help facilitate those connections.

When launching an influencer campaign, we start by determining the goal and purpose of the campaign and developing a plan to reach those goals. Then we use our connections to source the best influencer(s) for the campaign and map out the logistics of content creation and posting.

Our TikTok influencer management agency will handle your campaign from start to finish and provide you with a post-campaign analysis. And you’ll always have a dedicated rep to contact throughout the process.

Why Hire an Agency for TikTok Marketing?

TikTok is unique in its format and audience, and it requires a specialized approach. Managing a successful TikTok presence involves more than just posting videos. It requires a deep understanding of audience behavior, strategic planning, and continuous monitoring.

Socialfly targets and identifies the right audience for your business, ensuring your content gets seen by the people most likely to engage with it. The team at our TikTok ad agency is passionate about staying on top of the latest trends to ensure your content is always relevant and optimized for maximum reach.

Our NYC TikTok marketing agency team handles the day-to-day tasks of content creation, ad optimization, and performance tracking, freeing you to focus on other critical aspects of your business.

And we take a data-driven approach to your TikTok marketing. Our TikTok management agency uses advanced analytics to measure the effectiveness of your campaigns and learn what works best for your brand and brings the highest returns.

Why Socialfly?

We’re not just any fly-by-night TikTok ad agency. Here’s what makes Socialfly different from other TikTok advertising agencies:

We’re female-founded

We’re female-founded

Our New York TikTok marketing agency knows how to connect with female audiences. This unique positioning helps us create campaigns that resonate more effectively with a huge segment of TikTok users.

We’re social media experts

We’re social media experts

Our entire team is made up of digital natives who understand what works on TikTok and other platforms. We have a proven track record of success in social media marketing and a growing list of satisfied clients.

We’re award winners

We’re award winners

Our CEO and Founder, Courtney Spritzer, was recognized on Inc.’s Female Founders 100 List in 2021, an award that honors creative, inspiring, and trailblazing female entrepreneurs. This is just one of our many awards and accolades.

We’re committed to learning and growth

We’re committed to learning and growth

The social media landscape is always evolving, and our TikTok management agency stays on top of the latest trends and insights. You can feel confident knowing our team is deeply invested in your success.


What is TikTok?

Launched in 2017, TikTok is a social media platform that allows users to create and share short-form videos, usually set to music. It’s a hub for creatives, where users can engage with a wide range of content, from dance challenges and lip-syncs to educational snippets and brand promotions. TikTok’s format is highly engaging, making it an essential platform for businesses that want to connect with younger audiences.

Why is TikTok so popular?

TikTok is easy to use and has fewer barriers to entry than other platforms. Unlike Instagram, for example, you don’t need fancy equipment or know-how to use or go viral on TikTok.

The platform’s algorithm curates personalized content feeds, which means users are constantly discovering videos that match their interests. This personalized experience keeps people engaged and encourages frequent interaction.

TikTok users spend anywhere from 58 minutes to 95 minutes on the platform every day. It’s why TikTok is such a powerful tool for businesses looking to reach an active and highly engaged audience.

Who uses TikTok?

TikTok may have found its initial success with teens, but the platform now reaches people in every age group. As of late 2023, more than a third of US adults (all ages) use TikTok, according to data from the Pew Research Center.

It definitely leans young, however, with more than 6 in 10 adults ages 18-30 using TikTok, according to Pew Research Center. By contrast, just 10% of surveyed adults ages 65 and older use the platform.

While TikTok has historically been more popular among females than males, this is no longer true. As of January 2024, TikTok has more male users (52%) than female users (48%), according to data from Statista.

How do I build a presence on TikTok?

Building your brand on TikTok means creating consistent, high-quality content that resonates with your target audience.

Start by participating in popular trends and challenges to gain visibility. Use relevant hashtags, engage with your audience through comments and collaborations, and analyze your performance to refine your strategy.

Or better yet, partner with a TikTok ad agency like Socialfly to manage your TikTok presence. Our TikTok advertising agency will ensure your content makes an impact and gets the results you’re after.

How does the TikTok algorithm work?

TikTok’s interest-based algorithm prioritizes content based on user interactions, video information, and account settings. It considers things like likes, shares, comments, and watch time to determine which videos to promote in users’ feeds.

The more engaging and relevant your content, the more likely it is to be shown to a broader audience. Regular posting and active engagement with your followers also help boost your visibility on the platform.

Should I advertise on TikTok?

Advertising on TikTok can be highly effective if your target audience is active on the platform. TikTok offers various ad formats, including in-feed ads, branded hashtags, and branded effects, allowing you to choose the best approach for your goals.

With precise targeting options and a highly engaged user base, TikTok ads can drive significant brand awareness and engagement.

Our NYC TikTok marketing agency is on top of ever-changing trends on TikTok, from trending hashtags to the latest filters. Socialfly can help you succeed on the platform.

What are the benefits of using TikTok?

Using TikTok gives you access to a large and diverse audience, especially younger demos. The platform’s engaging and creative format allows for authentic brand storytelling and user interaction.

Additionally, TikTok’s viral nature means your content has the potential to reach millions of users quickly, driving brand awareness and growth.

Our TikTok management agency will help you leverage these benefits and get the most out of your TikTok advertising spend.

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