14 Dec Discover Reservation Buying with Meta Ads Manager

In October 2023, Meta replaced the Reach and Frequency Buying Type with Reservation. Up until now, Meta Ads Manager has offered Reach and Frequency along with Auction. ..

10 Jul The 411 on Threads

Meta’s text-based app is finally here! Garnering instant popularity and positive feedback upon launch, Read More

26 Jul Simplify Paid Campaign Structure to Increase Sales

Facebook has been talking about account simplification for years now, but it wasn’t until recently, with the data loss of iOS 14, that simplifying ad accounts became ..

10 Feb Facebook’s Long-Term Bet on Short-Form Video

What Happened:

We’re just over 40 days into the new year and things just got REEL interesting. Why may you ask? Meta’s most recen..

25 Jan Digital Marketing Trends in 2022

2022 is well underway and already we’ve gotten a glimpse of how digital marketing will evolve this year. From ever-changing tactics to key industry players (we’re looking at you, Meta), we’ve roun..

29 Oct What Does Meta Mean For Social Media Marketers?

Yesterday during Facebook’s Connect 2021 conference, the company announced it had change..