SOCIALFLY’S 2025 INFLUENCER BENCHMARK REPORT

We assessed hundreds of unique influencer partnerships over the past year to gather engagement insights for 2025 campaign benchmarking.

Primarily focused on Instagram and TikTok, our 2025 Influencer Benchmark Report highlights results that were measured against varying influencer tiers and verticals, yielding engagement trends for both in-feed and Story assets that can be used for future campaign planning.

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