14 Oct 6 Steps to Building your Social Media Strategy

You’ve started a business! Now what?? It’s never been more important to utilize social media as a major part of your marketing strategy. Using social media can not ..

08 Oct Instagram Rolls Out Product Launch Tools

With the holiday season quickly approaching, we can expect to see a bevy of brands looking for ways to leverage social to generate interest in their products and drive ..

25 Sep Video Innovation and Copycats: The Latest Updates

It should be no surprise that social media platforms are constantly looking to mimic the newest functions and apps that populate today’s digital landscape. Instagram,..

06 Sep Facebook Considers Removing Vanity Metrics

As Instagram tests hiding like counts in seven countries, Facebook has announced they are interested in following suit. Rather than seeing a post’s total like count, ..

23 Aug Instagram Opens AR Filter Creation Tools to All Users

Like Snapchat, Instagram is bolstering its AR filter creation platform.

Users can now explore the “Effect Gallery, ”a group of effects from up-and-coming-artists, to create their own AR effects..

12 Jul The Age of Experience

During a TEDx talk he gave on the subject of experiential advertising, ..

24 May Pride Campaigns: A Preview

June is a superior month. Why? Summer Fridays, rooftop season, and it’s now culturally appropriate to wear white denim (as if we weren’t wearing it all along). June..

11 Apr Why Am I Seeing This On My News Feed? Facebook Tells All.

Anyone who’s ever used Facebook has wondered: “what’s the deal with News Feed? Why do I see some posts and not others? Why do Uncle Ted’s photos from Tanzania p..

07 Jan ‘Tis the Season for Holiday Campaigns

Lights are coming down, trees are abandoned on the sidewalks, and stockings are no longer hung. The holidays may be over, but we’re still reveling in those last few fleeting weeks of the se..

30 Dec Social Media's Influential Role in the Presidential Debates

Read More