09 Feb How Brands Can Better Connect with 35–45+ Audiences Through Influencers

Influencer marketing has long been associated with Gen Z trends, millennial humor, and fast-paced social content. But brands that continue to focus solely on younger au..

02 Feb How Health Brands Can Unlock the Power of Wellness Influencers

Health consumers today are savvier than ever. They’re well-versed in the latest trends and treatments, and they want credible guidance. But they also want relatable voices, and this is where health ..

09 Jan Localizing Global Social Campaigns for U.S. Markets

Imagine you’re a global beauty brand preparing to launch a new skincare line in the U.S. The product formula doesn’t change, but the campaign does.

On American social channels, you show familia..