21 Dec Selecting the Perfect Partners for Your Influencer Campaign

With influencers located worldwide and backed by fans of all sizes, there is a wide breadth to choose from for your influencer campaign no matter what the product or se..

23 Aug The Best Influencer Tiers for Every Stage of the Funnel

With influencer campaigns now a key marketing tool for companies of all kinds, it’s important to understand which tiers, verticals and platforms will reach your goals..

10 Aug Everything You Need to Know About Shoppable Social Media Content

What Is Shoppable Content?

In today’s day and age, most (if not all) direct-to-consumer businesses use social media to drive awareness and ul..

18 Jul Getting the Most Selling Power from Influencer Content

When the pandemic first hit, marketers had to rethink their plans and pivot to digital-first strategies. With brick and mortar commerce options practically nonexistent ..

07 Jun How to Negotiate Your Influencer Partnerships

With influencer partnerships on the rise, brands are starting to wonder, “how much should I be spending on this collaboration?” We’re here to help you think throu..

25 Jan Digital Marketing Trends in 2022

2022 is well underway and already we’ve gotten a glimpse of how digital marketing will evolve this year. From ever-changing tactics to key industry players (we’re looking at you, Meta), we’ve roun..

23 Jun Influencer Marketing & Instagram's Hidden Likes Feature

Last month, Instagram and Facebook rolled out a Read More

12 May 5 Benefits of Nano Influencer Marketing

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12 Feb 5 Elements of Successful Influencer Marketing Campaigns

Influencer marketing campaigns have become a pillar of digital marketing, and the industry is primed for continued growth this year and beyond. The global pandemic had ..

18 Nov Influencer Partnerships Keep Marketing Alive During Global Pandemic

Consumer behavior is a vital source of information. It’s been studied for decades by psychologists. Fun fact – female shop..