17 Jan How Bachelor Nation Quickly Generates the Next Wave of Macro Influencers

Currently, a large group of women are competing to win Colton Underwoo..

08 Jan A Pinner’s Paradise: Your Guide to Pinterest’s 2019 Seasonal Insights.

Are you consumed with seven-tier wedding cakes? Do you dream of beautiful beach cabanas and treehouse escapes? Are the letters “DIY” the most magical letters in the alphabet? Does rea..

02 Jan A Customer-Centric Approach to Social Media

Living in the tech age, we create change with the click of a button. Trends go viral with one upload. We form opinions in response to one tweet.  Brands need to identify how to adapt to ..

26 Dec Instagram Updates for Influencers

Social media is always a moving target, and with continuous platform updates, it is important to stay up-to-date on the latest features. Instagram is rolling out new ca..

11 Dec Instagram Rolls Out New Close Friends Feature for Stories

WHAT IS THE CLOSE FRIENDS FEATURE?

Instagram just released their newest feature called “close friends.” It is a customized list of people you’ve decided t..

06 Dec What to Expect for Influencer Marketing in 2019

Over the past few years, brands have continuously increased their marketing budgets to Read More

30 Nov Instagram is Your New Shopping Destination

It’s easy to forget how much social media platforms have evolved. Remember when stories didn’t exist on Instagram? We used a different app, Snapchat, to record and ..

15 Nov Impressions vs. Awareness: what does it all mean?

Impressions vs. awareness. They are two of the hottest words within the influencer marketing space that play a heavy role in determining brand partnerships. At face value, the importance of these wor..

15 Nov The Best Influencers to Follow for Holiday Inspiration

The days are getting shorter and colder, which means only one thing: it’s time to start celebrating the holidays! The stress of planning holiday parties and locking d..

14 Nov The Top 5 Factors to Consider When Casting Influencers

With the rising popularity of influencer marketing, the number of talented people creating social media profiles and building their followings has grown drastically. Wi..