09 Jan How to Optimize Your Website for Local Search

Businesses that want to thrive in their communities need local SEO. Whether you run a cozy café, a regional plumbing service, or a local bank branch, optimizing for local search ensures your customer..

09 Jan How to Use UTM Parameters to Track the Performance of Marketing Campaigns

Do you ever feel like your marketing efforts are a bit of a mystery? You run a campaign, see some traffic coming in, but you’re not entirely sure where it’s all coming from or what’s really driv..

16 Dec 17 Instagram Statistics Brands Need to Know

You’ve scrolled it, posted on it, maybe even obsessively checked your likes on it. As a brand, you know that Instagram is a powerful tool for reaching millions of people worldwide. Instagram has bee..

26 Nov 27 LinkedIn Statistics Marketers Need to Know

LinkedIn is the go-to platform for professional networking. With more than 1 billion members worldwide, Linke..

21 Oct Gen X: The Key to Unlocking an Untapped Market

You’ve probably heard a lot about Millennials and, lately, Gen Z, but there’s one group you can’t afford to overlook—Generation X. Sandwiched between Boomers and Millennials, Gen X is often du..

21 Oct The Evolution of Travel Marketing: Understanding Trends in the Travel Industry

The tourism industry has bounced back since its post-pandemic slump. Travel is back in a big way, with people eager to explore new destinations and reconnect with the world.

But the way people trav..

21 Oct Who Is Gen Z? Traits, Values, and Buying Habits of America’s Most Diverse Generation

Generation Z (aka Zoomers) are rewriting the rules of culture, communication, and consumer behavior with their tech-first approach to life.

Born roughly from the late 90s to around 2012, Gen Z grew..

21 Oct The Importance of Social Media for Beauty Brands

In today’s beauty industry, success isn’t just about having amazing products—it’s about how you communicate your brand to the world. And the best way to do that is on social media.

Whether ..

28 Aug 21 TikTok Stats to Be Aware of in 2024 (and Beyond)

With nearly 1.6 billion active monthly users worldwide and Read More

28 Aug 10 Restaurant Marketing Trends

Dining out is a mainstay of American life. With an estimated 750,000 restaurants to choose from, diners in the US have no shortage of options.

Competition in the food industry can be fierce, and ma..