26 Facebook Statistics Marketers Need to Know in 2024

Posted at 7th-Jun-2024 in Hot Topics, Social Media News | Leave a reply
Facebook app on Iphone

Platforms like TikTok and BeReal may be getting all the buzz lately, but Facebook still reigns supreme on social. With more than 3 billion active monthly users, Facebook is the most popular social media app in the world.

In the U.S., more than half the population (194 million people) is on Facebook. The sheer diversity of Facebook users translates to huge opportunities to reach your target audience.

If you’re wondering how much time to spend on social media management or whether to invest in ads on the platform, these 2024 Facebook statistics will give you insights into where to refine your Facebook marketing strategy. We’ve broken down the stats below into different categories to make it easier to scan.

Facebook User Stats

How popular is Facebook around the world? And which country boasts the biggest numbers on the platform? Strap in because we’re going to uncover all this and more. Scroll down for fascinating stats on Facebook users.

1: A quarter of the world’s population uses Facebook every day.

Of the more than 3 billion monthly active users on Facebook, 2.1 billion users are on the platform every day.

The number of daily Facebook active users has grown consistently every year since Facebook’s launch. Facebook gained 100 million daily active users from the fourth quarter of 2022 to Q4 of 2023 alone.

2: Facebook is among the top 3 most visited websites.

As of April 2024, Facebook is the world’s third most visited website, trailing only Google and YouTube. By contrast, Instagram (another Meta platform) comes in at No. 11 on the list.

3: Most users access Facebook via mobile.

A majority (81.8%) of Facebook users exclusively access the platform through mobile devices​. It’s why Facebook is one of the most downloaded app publishers worldwide.

To create an effective mobile campaign on Facebook, post visually engaging content with Stories and Reels. Short on time? Partner with a Facebook marketing agency to ensure you’re reaching your Facebook target audience on the devices they use most.

4: India is Facebook’s biggest audience.

With an incredible 378 million users as of April 2024, India has the most users of any country in the world—by a wide margin.

The second biggest Facebook target audience is the U.S., with 193.8 users, followed by Indonesia, Brazil, and Mexico (with 119.05, 112.55, and 92.7 million users, respectively).

5: Most Facebook users message friends and family on the app.

According to DataReportal, 72.6% of users message friends and family on Facebook. In the U.S., 194.5 million people use the Messenger app.

Facebook still dominates when it comes to social interaction (versus passive consumption of content). You can use this to your advantage by launching ads that click to message or hiring a qualified social media management company to create and manage a click-to-message ad campaign for you.

6: Nearly 1 in 3 Americans get news on Facebook.

Facebook leads the way in delivering news to Americans, with three in 10 U.S. adults saying they regularly get their news on the platform. Slightly behind, 26% of U.S. adults report getting news regularly on YouTube.

Smaller percentages of Americans turn to other social media platforms like Instagram (16%), TikTok (14%), X (formerly Twitter) (12%), and Reddit (8%) for news.

7: 73.2% of internet users in the US are on Facebook regularly.

According to data from Statista, well over two thirds of all internet users in the U.S. are on Facebook. What’s more, by 2027 the share of the digital population using Facebook is projected to increase by 75%.

Facebook Demographic Stats

Young man and woman posting on Facebook

Who uses Facebook? What’s the average age of Facebook users? This is one of the most important things to know if you’re going to market your brand effectively on the platform. The Facebook user demographics stats below provide insight into who’s behind all those likes, shares, and posts.

8: The biggest segment of U.S. Facebook users is aged 25-34.

The average age of Facebook users isn’t as relevant as understanding which age group makes up most users. That category belongs to adults ages 25-34, according to data from Statista. This group makes up 24.2% of users in the U.S.

And Facebook has a more age-diverse audience than apps like TikTok and Snapchat, which trend young. The 18-24 demo makes up 18.6% of Facebook users, while the 35-44 and 45-54 age categories fall somewhere in the middle (14.2% and 11.7%, respectively). Users aged 65+ come in at 12.4%.

9: Facebook has more male than female users globally.

As of January 2024, the gender distribution of Facebook’s audience (worldwide, all ages) was 56.8% male and 43.2% female.

10: In the U.S., more women than men use Facebook.

In the United States, the gender distribution of Facebook users is skewed towards women, at least among adults on the platform. 53.9% of adult Facebook users in the U.S. are women, while 46.1% of adult users are men, as of February 2024.

Facebook Ad Stats

Is marketing on Facebook worth it, and how can you get the most out of your ad spend on the platform? Check out these Facebook ads statistics to understand the potential reach of advertising on the biggest social media platform in the world.

11: Ad impressions increased by 31% in Q3 2023.

According to a quarterly report by Meta, ad impressions across the company’s Family of Apps increased by nearly a third last year, while the average price per ad dropped by 6%.

This is good news for businesses investing in Facebook Ads. To get your ads in front of the right audience, make sure you’re working with the right team.

12: Facebook ads have the potential to reach 2 billion people each month.

Facebook’s potential advertising reach is estimated at 1.983 billion users per month​, according to Meta’s own data​.

This offers huge opportunities for businesses to target a diverse and vast audience. Using Facebook’s advanced targeting tools can help you reach the right demographics effectively.

13: Facebook generated just under $135 billion in revenue in 2023.

This is up 16% from 2022, when the goliath took in $116.6 billion. These numbers underscore how effective Facebook is as an advertising medium.

Investing in Facebook ads can yield significant returns—with the right strategy and the right team.

14: Teens are leaving Facebook for other platforms.

In 2023, just 33% of U.S. teens reported using Facebook​. This is a significant decline from around a decade ago, when Facebook usage among teens was much higher.

Teens are increasingly moving to platforms like TikTok and Snapchat for social interactions and content. Understanding this trend is crucial for marketers and content creators who want to reach a younger audience. If your target audience is teens, your efforts might be better spent on the platforms they use most.

Facebook Engagement Stats

Knowing which types of content—such as videos, images, or text posts—people engage with most will help you tailor your message to your Facebook target audience. Keep reading for revealing stats on what captures people’s interest most on Facebook.

15: Facebook posts (across all industries) have a median engagement rate of 0.063%​.

While this may seem low, it reflects the competitive nature of content on the platform. To improve engagement, brands should focus on creating high-quality, visually appealing content and posting at times when their audience is most active.

16: Facebook users love video.

Users spend about 50% of their time on Facebook watching videos​, according to data from Facebook.

This drives home the importance of incorporating videos into your content strategy. Creating engaging, high-quality video content can capture users’ attention and boost the chances they’ll engage with and share your posts.

17: Photos receive the highest engagement rates.

Photo posts on Facebook achieve the highest engagement rates, averaging 0.10%​, according to DataReportal. This highlights the power of visual content in driving user interaction.

Brands can leverage this by using eye-catching images in their posts to attract attention and boost engagement.

18: Most ad revenue comes from mobile users.

Considering the number of Facebook users that access the app exclusively via mobile (more than 80%), it’s not all that surprising that 94% of Facebook’s ad revenue comes from mobile users​.

This underscores the importance of mobile-first ad strategies. Ensuring that ads are optimized for mobile devices is likely to yield better results and ROI.

Facebook Video Stats

Woman recording a video of her business for Facebook

Video marketing is a crucial component for businesses looking to engage their audience​. Facebook users spend half their time on the platform watching videos. Below we highlight some of the latest Facebook video statistics and explore how you can leverage video content to maximize reach and engagement.

19: Most Facebook videos are viewed without sound.

It’s been widely cited online that 85% of videos on Facebook are watched with the sound off. This is not an official statistic from Facebook, and the company has never published data on views with or without audio. Still, some have attempted to confirm whether this is true with surveys.

We may never have official data on what percentage of videos are viewed without sound. But making your videos more accessible to viewers who watch videos this way can only help your marketing efforts. To get the best results, work with a social media agency that specializes in crafting quality video content.

20: Vertical videos with audio get more engagement.

Vertical (portrait mode) videos with audio on Facebook have a 35% higher click-through rate (CTR) compared to other types of video content​, according to Meta​.

Since most users access Facebook on their phones, optimizing videos for mobile viewing is essential. For engaging Reels ads, Meta recommends trying vertical video with audio.

21: Half a billion people use Facebook Stories every day.

According to Meta’s own data, more than 500 million people around the globe engage with Stories every day. Like TikTok videos, Facebook Stories are immersive, authentic, and help people feel connected. It’s why 62% of people in the U.S. say they plan to increase their usage of Stories in the future, according to Meta.

This creates opportunities for brands. Posting engaging Stories ads can help you connect with your audience in a more authentic and engaging way and keep people coming back for more.

Facebook Stats for Business

How do businesses use Facebook to connect with their target audience and boost conversions and sales? Keep reading to find out.

22: 90% of businesses are on Facebook.

Businesses in virtually every industry have a presence on Facebook today, from snack chip companies to aerospace giants.

To stay ahead in the ever-competitive digital landscape, brands know they need to be where the people are—on Facebook.

23: There are 250 million sellers worldwide on Facebook Marketplace.

The popularity of Facebook Marketplace is increasing year over year. An estimated 4 in 10 Facebook users shop on Facebook Marketplace, and of those who regularly tap ads, more than half (54.2%) end up making a purchase.

This is an impressive conversion rate, and it’s why your business needs to be on Facebook Marketplace.

24: More than 200 million businesses use Facebook apps each month.

The ability to create virtual storefronts was especially helpful for small businesses during the pandemic, when consumers couldn’t visit their favorite shops in person.

But even in the post-pandemic world, more people than ever are shopping online. In the U.S. alone, there are 274 million online shoppers—more than 81% of the total US population.

This means opportunities for brands.

25: Brands post an average of 5 times a week on Facebook​.

It may not seem like much, but posting too frequently can overwhelm users, and it’s not particularly effective, in any case, according to data from Rival IQ.

That said, it depends on your industry. While media companies posted more than 60 times a week, influencers posted just 4 times a week while generating the highest level of engagement, according to Statista.

26: The best days to post on Facebook are Mondays through Thursdays.

This is according to an analysis of nearly 2 billion social media engagements across different platforms. The research concluded that these times and days are most effective for posting on Facebook, based on engagement:

  • Mondays from 9 a.m. to 12 p.m.
  • Tuesdays from 9 a.m. to 2 p.m. and 5 p.m.
  • Wednesdays from 9 a.m. to 3 p.m. and 5 p.m.
  • Thursdays from 8 a.m. to 2 p.m. and 5 p.m.
  • Fridays from 9 a.m. to 11 a.m.

The worst day to post on Facebook? Sunday.

Get Expert Help with Facebook Marketing

Facebook social media management

We hope these 2024 Facebook statistics have given you some insight into what’s happening on Facebook, who uses it, and how you can leverage the platform to your advantage in the months ahead.

The team at Socialfly are digital natives who know how to get results for your business on Facebook and all social media platforms. Our social media marketing team leverages both organic engagement and paid ads to help you build a well-rounded strategy on Facebook.

Check out our work and get in touch to learn more about how we can help you reach your Facebook target audience.

Frequently Asked Questions

How do I find my Facebook stats?

Your Facebook stats are available in Facebook Insights, available for page admins. Go to your Facebook’s business page, click on “Insights” in the top menu, and you will see a dashboard with various metrics, including page views, post reach, and engagement statistics. For detailed analytics, you can export the data for further analysis.

What are the demographics of Facebook?

As of 2024, Facebook’s user demographics are diverse. The largest age group (worldwide) is 25-34, making up 29.9% of users. Facebook has more than 3 billion monthly active users, with India, the United States, and Indonesia leading the way.

Is Facebook still relevant?

Despite teens leaving the site in recent years, Facebook is still highly relevant in 2024. With over 3 billion monthly active users worldwide and engaging features like Stories and Marketplace, Facebook continues to be a critical platform for personal interaction and business marketing. Its enormous user base and advanced targeting options make it an indispensable tool for advertisers​.

Are Facebook ads worth it?

Advertising on Facebook can absolutely be worthwhile, given the company’s extensive user base and targeting capabilities. To an extent, it depends on your industry. The average click-through rate (CTR) for Facebook ads across all industries is 0.90%, according to one report. Some industries fared better than others. Legal, for example, had an average CTR of 1.61%, while employment and job training had a CTR of 0.47%

The differences are even more extreme when it comes to conversion rates. The average conversion rate for all industries was 9.21%, according to the same report. However, the difference between education (13.58%) and industrial services (0.71%) is huge. It’s worth doing some research on your own or partnering with a social media marketing agency to determine whether Facebook Ads will deliver good results for your business.

How can an agency help with Facebook marketing?

A social media marketing agency led by an experienced team can provide expertise and resources to create and manage effective ad campaigns, produce high-quality content, and monitor analytics.

Agencies have the experience to optimize ad spend, target the right demographics, and ensure your brand’s messaging is consistent and engaging across all posts​.


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