02 Jun How to Maintain Brand Integrity While Moving at the Speed of Culture

The traditional brand book is a beautiful thing for designers and art directors. They’re lined with exact CMYK values, strict grid rules, and explicit instructions on..

07 Apr Winning TikTok SEO: A Guide for Brands Navigating Social Search

Social media is an ever-evolving landscape. It has been a place to reconnect with old friends, to share updates about your life and your career, to promote small busine..

10 Mar Designing for the TikTok Algorithm: Layout, Motion, and Contrast That Stop the Scroll

Most TikTok strategy conversations start with metrics. Ours start with the frame. At Socialfly, what we’ve found is that the brands performing best on the platform aren’t necessarily spending more or ..

09 Feb How Brands Can Better Connect with 35–45+ Audiences Through Influencers

Influencer marketing has long been associated with Gen Z trends, millennial humor, and fast-paced social content. But brands that continue to focus solely on younger au..

08 Dec How to Align Your In-House Team and Agency for Social Media Success

Partnering with a social media agency gives you access to specialized expertise and fresh creative thinking. With the right partn..

06 Oct Creating Long-Term Influencer Partnerships To Maximize Impact

Written By: Taryn Dunlavey, Account Supervisor, Influencer Marketing

Influencer marketing has transformed into one of the most dynamic tools ..

28 Aug Why TikTok Is a Must-Have Platform for Reaching Gen-Z

Written By: Brooke Monroe, Senior Content Strategist

Gen-Z is rewriting the rules of digital engagement, and nowhere is this shift more evide..

05 Aug How to Boost TikTok Engagement and Measure Success

Written By: Melanie Granuzzo, Account Director

With over 1 billion monthly active users, TikTok has rapidly become one of the most powerful platforms for creators and brands..

28 Jul 5 Common Influencer Marketing Mistakes (And How to Avoid Them)

Written By: Hilary Moore, Influencer Marketing Coordinator

Influencer marketing has become one of the most effective ways for brands to build..

03 Jul Why Brand-Forward Thinking Is Overtaking Campaign-First Design

Written By: Jesse Small, Art Director

It’s an ever-changing landscape for social media and digital marketing, where consumers are inundated with content acr..