24 Apr Adapting Your Social Media Strategy During A Crisis

In a field which demands strategic flexibility and an ever evolving expertise based on channel and vendor enhancements, social media strategy is proving to be more vita..

17 Mar The Rise of Facebook

I still remember the moment I made my Facebook account. It was the spring of 2004, my sophomore year at Cornell. I was one of the first users of Facebook as back then, it was only available to Ivy Lea..

12 Mar Becoming a Certified Social Media Influencer

Based on Mediakix data and Business Insider Intelligence valuationsRead More

04 Mar Facebook’s Creator Studio Goes Mobile

Facebook’s Creator Studio has launched a mobile app to serve as an on-the-go companion. The Creator Studio app allows users to access insights, manage and schedule co..

24 Feb The Monetization of Content on IGTV: An Update

Instagram is testing out a prototype that will allow its IGTV users to monetize their content with advertisements. This prototype will be tested through an Instagram Partner Program allowing ads to ru..

13 Jan Twitter Explores Tailored Replies in 2020

Twitter kicked off the year with an update that promises to facilitate conversations on the platform. The new strategy offers four different options for users to contro..

26 Dec Top Influencer Marketing Tips & Tricks for 2020

Influencer marketing continues to gain momentum and 2019 showed that brands are investing big money in partnerships with digital talent. As a constantly evolving space ..

06 Sep Facebook Considers Removing Vanity Metrics

As Instagram tests hiding like counts in seven countries, Facebook has announced they are interested in following suit. Rather than seeing a post’s total like count, ..

23 Aug Instagram Opens AR Filter Creation Tools to All Users

Like Snapchat, Instagram is bolstering its AR filter creation platform.

Users can now explore the “Effect Gallery, ”a group of effects from up-and-coming-artists, to create their own AR effects..

15 Apr A Cheatsheet To The New Social Media Platforms

If you’re reading this, I’m going to guess that you’re familiar with the age of Instagram celebrities. The likes of @hudabeauty, @chiaraferragni, and @kayla_itsin..