10 Aug Everything You Need to Know About Shoppable Social Media Content

What Is Shoppable Content?

In today’s day and age, most (if not all) direct-to-consumer businesses use social media to drive awareness and ul..

11 Apr Top Tips to Supercharge Your Reels Strategy

In today’s digital world, trends change faster than ever and consumer expectations are ever-evolving. With roughly one billion monthly active users, creating Instagram Reels for your brand or busine..

24 Mar The Truth Behind Hashtag Strategies

As a social media content strategist and pandemic puppy mom, it was only natural to create an Instagram account for my 7-month-old corgi puppy. Using the account, I’m..

10 Feb Facebook’s Long-Term Bet on Short-Form Video

What Happened:

We’re just over 40 days into the new year and things just got REEL interesting. Why may you ask? Meta’s most recen..

25 Jan Digital Marketing Trends in 2022

2022 is well underway and already we’ve gotten a glimpse of how digital marketing will evolve this year. From ever-changing tactics to key industry players (we’re looking at you, Meta), we’ve roun..

23 Jun Influencer Marketing & Instagram's Hidden Likes Feature

Last month, Instagram and Facebook rolled out a Read More

25 Mar 6 Ways to Elevate Your Brand’s Aesthetic on Instagram

A lot has happened in the past year, not only IRL but also on our feeds. For better or for worse, the pandemic skyrocketed screen-time, bringing a ton of eyeballs to In..

04 Dec Instagram Reels: All the Rage

It is no surprise that vertical video is all the rage when it comes to social media. With a current audience that is glued to their mobile devices, vertical video gives..

18 Nov The Power of Authenticity

When it comes to social media and marketing, one thing is constant: Change. The landscape is ever-evolving and sometimes it can be daunting to keep up with trends, tech..

23 Oct #ThrowItInTheCart with Instagram Shopping

Facebook owned Instagram announced the launch of shopping on its long-form video platform IGTV earlier this month. Brands and Influencers can now tag products in their ..