19 May Milestone Mapping for Getting Influencer Content Live on Time

Launching an influencer campaign in 6-8 weeks seems easy enough, but there’s a lot beneath the surface that requires careful planning and time management to get conte..

17 Apr The Power of Influencers in Promoting Sustainable and Organic Brands

Written By: Hilary Moore, Influencer Marketing Coordinator

In recent years, the global conversation around sustainability has gained signific..

03 Apr Going Soft Viral: When Content Outperforms Expectations

Written By: Angie Bolotin, VP, Influencer Marketing & Client Partner

Going “viral” typically means an explosive surge in views, shares, and engagement. Bu..

06 Mar Digital Marketing Guide for Small Businesses

In today’s fast-paced digital world, having a strong marketing plan is crucial for the success of any small business. Whether you’re just starting out or looking to..

18 Feb Key Questions to Ask Before Working with an Influencer

Written By: Taryn Dunlavey, Account Supervisor, Influencer Marketing

Influencer marketing has become an integral part of many brand..

16 Jan From Advertorial to Authentic: Create Branded Content That Feels Organic

Here’s the scenario: After a long and careful selection process, you find an influencer whose style you love and they love your brand.  Your brand firmly understands..

27 Dec How to Measure Brand Awareness: A Comprehensive Guide

Building and sustaining a brand is crucial for long-term success. But how can you tell if your brand is truly resonating with your audience? Measuring brand awareness�..

12 Dec Why Genuine Influencer Relationships Matter

In today’s fast-paced digital age, brands are constantly seeking innovative ways to connect with their audiences. Amid the plethora of strategies, influencer marketing has emerged as a standout tool..

03 Dec Benefits and Challenges of Influencer Marketing

Influencer marketing continues to be a powerful tool for brands seeking to engage with their target..

22 Aug Influencer Marketing for Gen Z & Gen Alpha

In today’s fast-paced digital landscape, brands face the unique challenge of engaging two of the most dynamic and influential generations: Gen Z and Gen Alpha. Born i..