In case you haven’t heard, Snapchat finally got rid of their auto-play feature in Stories, which put users on blast by automatically advancing through all friends’ Stories. So rest easy, you no longer have to worry about viewing your low-key crush’s Story five minutes after it’s been posted and can get back to playing savage, romantic mind games.
This month, Snapchat announced that users can now revert to watching Stories one at a time or create their own auto-advance playlists. This way, users can select specific friends and watch their Stories all at once. This change may have alarmed marketers who banked on the auto-play feature to ensure that their ads were being seen in between Stories. However, TechCrunch reported that Snapchat will also introduce post-roll ads – video ads that will auto-play after viewing a Story, without advancing to the next user’s Story.
In addition to this update, Snapchat also moved the location of Discover content. Now the app’s hub for Discover channels will appear at the bottom of the Stories section, rather than front and center. This may reduce the amount of views Discover partners such as Cosmopolitan, BuzzFeed, and Complex Magazine receive, so we’ll see how long the change lasts. But for now, play on playas.
