Over the years, TikTok has continued to evolve its content capabilities, creator resources, advertising tools and ecommerce features, not only maintaining its relevancy..
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In October 2023, Meta replaced the Reach and Frequency Buying Type with Reservation. Up until now, Meta Ads Manager has offered Reach and Frequency along with Auction. ..
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In the vast landscape of social media, where content flows like a never-ending river, it’s easy for your brand’s voice to get lost in the shuffle. How are you supposed ..
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The terms “influencers” and “content creators” are often used interchangeably, but here at Read More
In today’s digitally connected world, successful marketing is not only about what you say—it’s also about what your customers say about you. User-generated content (UGC) has emerged as a powerful to..
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Amidst the Covid-19 lockdowns, virtual events saw a huge spike in popularity, but the comeback of in-person activations and events is here! Read More
The marketing world is going through significant changes due to the decline of third-party cookies and the ongoing concerns about data privacy. This transformation mean..
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With the rise of short-form video content, TikTok and Instagram Reels have emerged as powerful platforms for digital marketers to express themselves and expand their au..
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Influencer Marketing has proven to be an effective strategy when it comes to promoting a brand, product or service. But, as it does so often, the social media marketing..
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As brands continue to allocate budgets to influencer marketing campaigns, it becomes crucial to ensure that every dollar spent delivers optimal returns. With the right ..
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