TikTok is the first non-facebook app to reach three billion downloads worldwide. Available in almost 200 countries, TikTok has an endless influence on today’s trends for food, coffee, music, clothes and more. As a top social media agency, we’re keeping you in the loop with the latest TikTok news and trends.

TikTok News 

#ForYou Summit: Culture Driver

Last week, TikTok hosted a culture summit to help brands understand new research in order to take their businesses to the next level. Top CMOs attended and spoke at the summit, and also co-hosted breakout sessions to educate business leaders on community-driven content on TikTok. See some key takeaways below:

• TikTok is collapsing the marketing funnel as we know it: 47% of the TikTok community say that they bought something they saw on TikTok and movements like #TikTokMadeMeBuyIt showcase how community trust and co-creation fuel commerce.

• The TikTok community embraces brands: 61% of TikTokers like brands better when they participate in a trend on TikTok.

• Creators are the secret ingredient to forging trust and credibility with the community: 66% of TikTokers enjoy when brands sponsor creators to show off their products.

• TikTok is the leading platform for driving trends: 43% of TikTokers try something or go somewhere new after seeing it at least once on the platform.

• TikTok ads break through more than TV and digital video: 23% of in-feed TikTok ads achieve higher detail memory than TV ads.

Full article here.

New Features + Tools

• TikTok Jump: TikTok Jump allows creators to add links to their videos leading to additional content built into the app, such as recipes, quizzes, flashcards, movie reviews and beauty tutorials. So far, TikTok’s version is different in that the experience isn’t centered on e-commerce.

• TikTok Shoutouts: Shoutouts allow users to pay creators for a personalized video, with about a week between payment and final product. While TikTok has not officially announced the feature, creators and influencer marketing agencies have seen this Cameo-like feature pop up.

• Spark Ads: Spark Ads allow advertisers to tap into pre-existing creator content and use it as part of campaigns, with the creator’s permission. The move is meant to help brands keep up with trending content, and even supplement larger campaigns.

Full article here.

Small Biz Block Party

Aiming to support small businesses in America, TikTok recently announced a lineup for its  Small Biz Block Party series. Tailored to each state, this free event is a workshop series where business owners can come together to learn industry-leading tools and tactics that will help them reach new communities and grow their business. The new series kicks off with a national event on August 5th, and allows small businesses of any size to join.

Full article here. 

TikTok Resumes

TikTok is all about growing businesses and helping people find new jobs. In the United States, the app launched “TikTok Resumes” as a new way for users to apply to jobs. The TikTok team announced that the app will be teaming up with brands like Chipotle, Target, WWE, Alo Yoga, Shopify, Contra and more to utilize this new feature. 

Full article here. 

TikTok Trends

Learning on TikTok

The latest TikTok trend includes learning something new or sharing  knowledge on TikTok. This is a great way to learn about a topic you are interested in, or an area you know nothing about. The hashtag to follow this trend is #learnontiktok, which already has more than 132 billion views. Click here for a great example!

Optical Illusions

TikTokers are getting creative with optical illusions on the app. For example, a video of a horse walking has been circulating on the app. Supposedly, the direction in which you see the horse walking determines if you’re left or right brained. These optical illusions are fun to share with friends or family to see different responses! It will also be interesting to see if and how brands participate in these optical illusion trends. 

Pitbull’s “Been There Done That” Trend

TikTok users have been taking Pitbull’s song lyrics, “Been There and Done That,” and applying them to their life in a humorous way. For example, this user said “When you’re struggling with figuring out an Excel spreadsheet but you remember Pitbull has been there and done that.” More than 65k videos have already been created, with top videos exceeding a million likes. 

Are you interested in starting your TikTok channel? Do you need help with strategy and creation of TikTok content? Reach out to our team of experts at info@socialflyny.com.

Written By: Abby Henderson,  Social Content Creator