09 Jan 2017 Major Key: Micro-Influencer Marketing

2016 was the year of maturation for social influencer marketing.

In a recent survey, 84% of marketers said they plan on launching at least one influencer campaign within the next 12 months. In othe..

27 May Micro Is Better: Influencer Size Does Matter

2016 has seen a rise in influencer marketing, a form of marketing using key leaders to help drive a brand’s message to large audiences, rather than marketing directly to a targeted group of consumer..