05 Jun The Role of Influencers In Shaping Social SEO & Searchability

Written By: Angie Bolotin, Vice President of Influencer Marketing & Client Services

Social SEO refers to optimizing social media profiles and p..

29 May Metrics that Matter: Understanding Your Influencer Activation KPIs

Written By: Taryn Dunlavey, Account Supervisor, Influencer Marketing

Influencer marketing has rapidly evolved into a sophisticated, data-driv..

19 May Milestone Mapping for Getting Influencer Content Live on Time

Written By: Netanya Trimboli, Director, Influencer Marketing

Launching an influencer campaign in 6-8 weeks seems easy enough, but there’s a..

17 Apr The Power of Influencers in Promoting Sustainable and Organic Brands

Written By: Hilary Moore, Influencer Marketing Coordinator

In recent years, the global conversation around sustainability has gained signific..

03 Apr Going Soft Viral: When Content Outperforms Expectations

Written By: Angie Bolotin, VP, Influencer Marketing & Client Partner

Going “viral” typically means an explosive surge in views, shares, and engagement. Bu..

06 Mar Digital Marketing Guide for Small Businesses

In today’s fast-paced digital world, having a strong marketing plan is crucial for the success of any small business. Whether you’re just starting out or looking to..

18 Feb Key Questions to Ask Before Working with an Influencer

Written By: Taryn Dunlavey, Account Supervisor, Influencer Marketing

Influencer marketing has become an integral part of many brand..

16 Jan From Advertorial to Authentic: Create Branded Content That Feels Organic

Here’s the scenario: After a long and careful selection process, you find an influencer whose style you love and they love your brand.  Your brand firmly understands..

27 Dec How to Measure Brand Awareness: A Comprehensive Guide

Building and sustaining a brand is crucial for long-term success. But how can you tell if your brand is truly resonating with your audience? Measuring brand awarenessâ€..

12 Dec Why Genuine Influencer Relationships Matter

In today’s fast-paced digital age, brands are constantly seeking innovative ways to connect with their audiences. Amid the plethora of strategies, influencer marketing has emerged as a standout tool..