Everything We Learned from Apple’s Keynote

Posted at 13th-Sep-2018 in Uncategorized | Leave a reply

We watched the Apple live stream from the company’s keynote so you don’t have to. Here are the biggest updates coming to a screen near you.

When Apple issued a press release revealing the date of their annual product reveal, which feels more like a holiday at this point, we adjusted our calendars (and bank accounts) accordingly. With every Apple product announcement comes consumer speculation. Given that Apple historically unveils a new generation of iPhones this time of year, we already compiled a wishlist of what we hoped to see at this year’s product drop: memory expansion, shatter-proof screens, longer battery life, better camera and the inclusion of the necessary connectors and accessories. With that said, we recognize when Apple decides that we need something, we tend to blindly agree—and this year’s product reveal was no different. Here’s what Apple announced at their annual fall product drop:

iPhone XS and iPhone XS Max

Surprising no one, Apple announced they will be rolling out two new generations of their beloved iPhone at the #AppleEvent.

What’s new:

  • Hardware/Display Updates:

    • New gold finish— in addition to the silver and space grey options

    • More durable and waterproof

    • 5.8” and 6.5” size options

    • Super Retina OLED display

    • True Tone display

  • Improved Camera/Video Capabilities:

    • 12MP wide-angle camera and 12MP telephoto camera

    • Improved True Tone flash

    • Smart HDR

    • Better front-facing camera with improved facial recognition, portrait mode, and pixel depth

    • Stereo sound enabled recording

  • Other Updates:

    • 512GB storage

    • Advanced FaceID making for faster detection

    • 30% faster app launch

    • Larger batteries – 30 and 90 minutes longer usage for the XS and the XS Max respectively

What you really want to know—the price point:

  • iPhone XS: $999

  • iPhone XS Max: $1,099

Release Date: Available for pre-order this Friday, September 14th

iPhone XR

Similar to the iPhone 5C that was unveiled in 2013, Apple is offering a more affordable version of the newest iPhone in the new iPhone XR.

What’s new:

  • Colorful aluminum finishes

  • 6.1”, edge-to-edge LCD display

  • Accelerated processors

  • Enhanced camera capabilities (just not as good as the XS and XS Max)

  • Longer battery life (an hour and half longer than the iPhone 8 Plus battery)

Price Point: $749

Release date: Available for pre-order October 26th

Apple Watch Series 4

Along with the big iPhone reveal, Apple also unveiled a new generation of the Apple Watch.

What’s new:

  • Redesigned Display:

    • 30% Larger Screen

    • Thinner

    • New widgets with “more graphical information” – meaning you can track things like sports scores or flight information easily on the watch face

  • New Application Features:

    • “Breathe” – for those looking to their Apple Watch for mindfulness reminders

    • A feature that enables fall detection – meaning if you slip, the watch will give you the option to call emergency services, and if there is no movement for a minute, the watch will call emergency services immediately.

    • FDA Approved ECG Measures – a high heart-rate alert, a low heart-rate alert, a notification for atrial fibrillation signals

  • Technology Updates:

    • Up to 2x faster performance with the addition of a central chip

    • 50% louder speakers

    • Better battery life that “lasts all day”

Price Point:

  • GPS Version: $399

  • Cellular Version: $499

Release Date: Available for pre-order this Friday, September 14th

Final Thoughts

Other than the updates made to the iPhone models and Apple Watch, there wasn’t much else announced in the Steve Jobs Theatre on Wednesday. Our thoughts? Apple did not disappoint, but they didn’t exactly wow us either. The product updates went as expected and there was no real big reveal of a new Apple innovation. To be honest, if I was cool enough to receive an Apple Event invite, I would have paid more attention to the A-list celebrities that attended the event including Naomi Campbell, Karlie Kloss, Jon Hamm, and Virgil Abloh.

If you are looking for an in-depth report, check out this article for a more comprehensive look at the specs delivered at the #AppleEvent. Android users need not apply.

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