29 May Metrics that Matter: Understanding Your Influencer Activation KPIs

Written By: Taryn Dunlavey, Account Supervisor, Influencer Marketing

Influencer marketing has rapidly evolved into a sophisticated, data-driv..

26 May The Importance of Branding (and How an Advertising Agency Can Help)

Branding is more than just a logo or a set of colors. These visual elements matter, for sure, but your brand is also your voice, your message, your story. It’s how people feel when they think of you..

22 May Are You Targeting the Wrong Audience? How to Find Your Ideal Customer

Finding your target audience is vital for your brand’s success. Not all attention is equal. You need real people who will buy from you, return to you, and advocate for you.

That means getting cle..

19 May Milestone Mapping for Getting Influencer Content Live on Time

Written By: Netanya Trimboli, Director, Influencer Marketing

Launching an influencer campaign in 6-8 weeks seems easy enough, but there’s a..

07 May How to Build, Protect, and Strengthen Your Brand Online

Written By: Brooke Monroe, Content Strategist

In an era where brand perception is shaped in real time, social media reputation management is ..

06 May Why Your Brand Needs a Digital Marketing Strategy in 2025

In 2025, customers expect faster responses, seamless mobile experiences, and personalized content powered by AI. Whether you’re a small business on Main Street or a mid-size corporation, today your ..

01 May Tips for Boosting Your Brand’s Visibility on TikTok

Written By: Melanie Granuzzo, Account Director

TikTok has transformed from a platform for viral dance videos into a powerful marketing tool f..

27 Apr Paid Social: Diving Into Performance Social Media Marketing

Social media platforms have undergone a tectonic shift in the past few years. To stand out and drive real results, your paid social media strategy needs to go beyond clicks and impressions—it needs ..

21 Apr The Ultimate Guide to Programmatic Advertising

Imagine being able to reach the right customer, with the right message, at the perfect moment—without lifting a finger. That’s the promise of programmatic advertising.

By combining automation, ..

21 Apr Your Comprehensive Guide to Affiliate Marketing in 2025

Affiliate marketing is a multi-billion-dollar industry—and it’s..