11 Feb How to Market Your Local Company (and Why You Need a Google Business Profile)

If you’re a business that serves the local market, having a Google Business Profile is non-negotiable. As of January, Google’s global search engine market share (all platforms) was Read More

06 Feb Copywriting vs. Content Writing: Which One Does Your Business Need?

Written By: Brooke Monroe, Content Strategist

Not all types of writing are the same. Many bu..

30 Jan The Essential Guide to Marketing Your Online Supplement Business

The supplement industry is booming, but let’s face it—it’s not an easy market to crack. The competition is intense, the marketplace is crowded, and earning your customers’ trust can feel like ..

16 Jan From Advertorial to Authentic: Create Branded Content That Feels Organic

Here’s the scenario: After a long and careful selection process, you find an influencer whose style you love and they love your brand.  Your brand firmly understands..

14 Jan What Will Happen If TikTok Faces a U.S. Ban? Exploring the Impact on Social Strategies and Creators

Written by: Taylor Davis, Associate Vice President of Social

TikTok—owned by Chinese tech company ByteDance—is at the center of a heated debate ..

09 Jan How to Optimize Your Website for Local Search

Businesses that want to thrive in their communities need local SEO. Whether you run a cozy café, a regional plumbing service, or a local bank branch, optimizing for local search ensures your customer..

09 Jan How to Use UTM Parameters to Track the Performance of Marketing Campaigns

Do you ever feel like your marketing efforts are a bit of a mystery? You run a campaign, see some traffic coming in, but you’re not entirely sure where it’s all coming from or what’s really driv..