It’s easy to forget how much social media platforms have evolved. Remember when stories didn’t exist on Instagram? We used a different app, Snapchat, to record and ..
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Impressions vs. awareness. They are two of the hottest words within the influencer marketing space that play a heavy role in determining brand partnerships. At face value, the importance of these wor..
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The days are getting shorter and colder, which means only one thing: it’s time to start celebrating the holidays! The stress of planning holiday parties and locking d..
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With the rising popularity of influencer marketing, the number of talented people creating social media profiles and building their followings has grown drastically. Wi..
Read MoreWhen formulating a strategic plan to promote your brand through influencers, it is important to consider more than just the people behind the campaign. Selecting the ri..
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Instagram is doing its part to fight bullies with the addition of anti-bullying features. Designed to spread kindness, the update is the first under the platform’s ne..
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