
With over 20 years of industry experience, Joanne began her professional career in employment law and entrepreneurship. In 2016 Joanne joined Socialfly to build an influencer marketing division for the agency. During her time as Director of Influencer Marketing, Joanne led strategic influencer campaigns for brands including Conair, Discovery, Vera Bradley, Karl Lagerfeld Paris and Dolby.
As the Chief Operating Officer, Joanne oversees recruiting, human resources, contract negotiations and business operations. She is focused on ensuring the team is always ready to execute strategic and social savvy work on behalf of our clients.
When she is not glued to her computer you can find her hiking in the mountains with her family!