17 Jul Make Your Influencer Marketing Dollars Go Further

As brands continue to allocate budgets to influencer marketing campaigns, it becomes crucial to ensure that every dollar spent delivers optimal returns. With the right ..

11 May B2B Influencer Marketing: Why It Works

Today’s corporate decision makers are more savvy, selective and demanding than ever before. With that in mind, B2B marketers need to explore additional tactics, like ..

20 Apr Using Influencers to Increase Your Social SEO

Social SEO is on the rise with Read More

17 Mar 10 Mistakes to Avoid in Your Influencer Campaigns

With the influencer marketing industry growing YoY and more brands investing dollars into influencer campaigns, we’re providing expert insight into the simple downfal..

25 Jan 5 Digital Marketing Trends Shaping 2023

As marketers and digital innovators, we have the unique opportunity to stay one step ahead of changing consumer behavior and new technologies. To get a better grasp on ..

21 Dec Selecting the Perfect Partners for Your Influencer Campaign

With influencers located worldwide and backed by fans of all sizes, there is a wide breadth to choose from for your influencer campaign no matter what the product or se..

23 Aug The Best Influencer Tiers for Every Stage of the Funnel

With influencer campaigns now a key marketing tool for companies of all kinds, it’s important to understand which tiers, verticals and platforms will reach your goals..

10 Aug Everything You Need to Know About Shoppable Social Media Content

What Is Shoppable Content?

In today’s day and age, most (if not all) direct-to-consumer businesses use social media to drive awareness and ul..

18 Jul Getting the Most Selling Power from Influencer Content

When the pandemic first hit, marketers had to rethink their plans and pivot to digital-first strategies. With brick and mortar commerce options practically nonexistent ..

07 Jun How to Negotiate Your Influencer Partnerships

With influencer partnerships on the rise, brands are starting to wonder, “how much should I be spending on this collaboration?” We’re here to help you think throu..