[full]The final day of what was an exhaustingly inspiring Social Media Week NYC 2012 was fittingly characterized by informative, engaging sessions covering the LinkedIn, Tumblr, and – of course – complimentary open bar bases. Here are the finals words from Day 5, capping off a tremendous week of activity:
- The LinkedIn Difference: How Brands Are Building Deep Connections with Professionals: Linkedin Director of Eastern Region Marketing Solutions Dale Durrett led an enlightening panel discussion highlighting ways top brands are at the leading edge by marketing on LinkedIn to both businesses and consumers alike. Key takeaways from the session were that the LinkedIn space – which as of this writing has 150+ million users – is a largely untapped marketing opportunity for B2B and B2C outreach, and is ideal for companies to humanize their brands. “People buy from people!” was a tweet that was often re-tweeted during the panel, and its message is clear: with emerging tools available on the platform to carve out a significant presence, @LinkedIn truly allows brands to really add many faces to whatever they are selling through their employees.
- Let’s Get Ready to Tumblr: Building community by reimagining and redistributing your content: In what was surely the most cozily, “alternative” venue for a Social Media Week session – the Chinatown headquarters of start-up Record Setter – a group of panelists shared their various positions on Tumblr as a serious method for gathering and sharing information with communities. While the panelists universally agreed that millions of people are sharing more than ever on Tumblr, surely a direct reflection of the new ways in which people are engaging with entertainment, news, and fashion content, they were surprisingly hesitant to – and in fact steered clear from – endorsing Tumblr as the go-to blogging platform for brands to engage on. Until Tumblr is ready to take analytics more seriously, the look and feel advantages it provides over the WordPress platform far from outweigh the latter’s platform leg-up on its competition.
- Social Media Week Closing Party: The VIP invite-only closing bash of Social Media Week was characterized by much of the same Opening Party frivolities: an expansive open bar (thank you sponsors Bulldog Gin andHeineken for providing), lots of engaging conversations, and a terrific space (thank you District 36 for hosting). To top it all off, attendees were treated to music from an amazing DJ that expertly knew how to keep the party rocking all night; a memorable way all around to end what was a likewise tremendous week of activity.
Until next year folks…see you on Twitter
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at https://www.thesocialsonictraveler.wordpress.com and follow him on Twitter.