In this day and age, there is no such thing as a business posting to just one social media platform. To maximize exposure for your business, it’s important to take advantage of as many social media outlets as possible. Unfortunately, posting daily to at least 3 different social media sites a day can take up a LOT of time- time that you may not always have.
So, the question remains: How do I keep my business socially relevant without spending all of my energy posting on multiple sites?
Luckily, there is a convenient answer to this question:
Websites that have been created specifically for managing multiple social media sites at once. These sites allow you to schedule future posts, follow and unfollow users, and create shortened links on multiple social media platforms. Genius, right?!
Here are some of our favorite sites for social media management that will save you heaps of time and energy:
Hootsuite is a social media manager’s dream-come-true. This mega-platform is used by millions of people to schedule posts for their different social media sites all at once, as well as monitor conversations. You can add photos, videos, and links to your scheduled posts; in fact, Hootsuite will actually shorten links for you to help with tracking. With this site, you can track your brand’s mentions on social media, and also check out your analytics. It is a simple dashboard view with columns of scheduled posts for different social media sites including Facebook, Twitter, Google+ and LinkedIn.
Buffer is another largely-used platform that is utilized for scheduling social media posts for your business. This site posts for Facebook, Twitter, Google+ for Business, LinkedIn, and Pinterest. Along with Hootsuite, Buffer also shortens links for tracking and has its own analytics page. You can actually choose different patterns for spreading posts out each day!
Crowdfire is a great site that millions of people are using. This site is unique in that it is specifically for Twitter and Instagram, and it tracks the users that unfollow your account as well as inactive users. Through this site, you can also follow users that are relevant to your business. Crowdfire offers analytics, along with the ability to compare your Twitter and Instagram pages. Another plus is that Crowdfire is available in an app iOS and Android, so you can manage your communities on the go.
SocialOomph manages multiple accounts such as Facebook, Twitter, LinkedIn, and even blogs. What is unique about this platform is that you can have unlimited accounts added for free! You can import your feeds, schedule posts, and get recommendations for relevant users to follow for your brand. On top of that, you can get notifications from activity on your account, view analytics, use their shortened links, and manage your messages to filter out spam.
Managing multiple social media platforms for your business can seem scary and time-consuming. These social media management sites will save you invaluable amounts of time, because they do half the work for you! If you are planning to jumpstart your social media for your business, do yourself a favor and check these sites out first- you can thank us later.