In the fast-paced realm of social media, staying adaptable and continually learning is essential for marketers and brands. Hosted by AdWeek in April 2024, Social Media Week is a prominent gathering of industry professionals that offers invaluable insights and strategies to navigate the dynamic landscape. Here are 5 key takeaways from this year’s event, including highlights from renowned speakers like Megan Thee Stallion.
One recurring theme emphasized the importance of “talking like a human” in all types of content. While advancements in AI-driven tools support the capabilities of content creators, authenticity remains paramount. Platforms like LinkedIn are embracing storytelling and authenticity, going beyond their job-seeking origins to inspire and educate users.
In 2024, brands are encouraged to focus on building safe and engaged communities beyond traditional platforms. Discussions highlighted the use of channels like Slack, Substack, and Discord for fostering meaningful connections. Speakers also emphasized the need for social platforms to prioritize user safety by combatting hate speech and misinformation.
The role of social media managers is evolving into a more respected and defined position within organizations. The discussions explored new opportunities for growth and specialization, including content creator roles tailored to specific platforms. This evolution reflects a shift towards more defined roles and career paths in the industry.
Experimentation and social listening are crucial for informed social media strategies. Speakers highlighted the importance of listening to feedback, especially during crises, to inform brand strategies and responses effectively. As we know, it’s also crucial that content is shared on the most relevant platforms and follows best practices. Reddit is a great platform for reaching niche, engaged audiences.
According to Joe Gagliese of Viral Nation, creators are the future of media, with social platforms transforming the customer journey. We couldn’t agree more. We know that Gen Z highly values creator recommendations, and social media is reshaping how consumers seek product recommendations and consume news.
Social Media Week 2024 showcased the evolving landscape and the growing influence of creators in shaping digital narratives. These insights highlight the importance of authenticity, community-building, and continuous innovation in navigating this dynamic world. Subscribe to our newsletter to stay up-to-date on the latest industry happenings, including upcoming webinars and events!
P.S. ICYMI: Megan Thee Stallion’s favorite platform is Pinterest!
