How to Master Facebook Live

Since its introduction in April 2016, Facebook Live has been changing they way brands not only share video but engage with their fan base in real time as well. This “raw and accessible platform” provides brands with the opportunity to connect with fans in a more intimate way.

We’ve done our research (so you don’t have to) and have aggregated a list of the top 7 ways you can master Facebook Live:

1. Promote your Live session before you broadcast! This is an effective way to build anticipation before you go live.
2. Be sure to double check your connection before your session starts to ensure you don’t experience any connectivity issues. A strong Internet signal is imperative for Facebook Live!
3. Write a compelling video description! That little blurb is your opportunity to capture fans’ attentions and allows them to truly understand what your broadcast will be focusing on.
4. Shamelessly tell your viewers to follow you! Once live, you can very easily ask viewers to follow you AND receive notifications every time you go live in the future.
5. Directly connect with your viewers! Your audience will be elated to hear you answer their questions or personally welcome them to your session.
6. More time = more reach! It might seem obvious, but the longer you’re broadcasting, the more time you have for people to come check out your session. Facebook recommends staying live for at least 10 minutes and up to 90 minutes, which is the maximum time a Facebook Live broadcast can be.
7. Last but not least, be creative! Feel free to experiment with different types of broadcasts. The opportunities are endless!

Now, check out three brands that are absolutely killing the Facebook Live game, according to Simply Measured:

1. Patron Tequila

The tequila brand is utilizing Facebook Live to teach their viewers how to create specialty cocktails using their product. The videos are both entertaining and educational!

2. Weight Watchers

Recently, WW rolled out and introduced a new product to viewers. Announcing a new product live on air allows you to answer any questions your viewers may have on your whatever it is that you are introducing!

3. Ellentube

Ellen Degeneres knows a thing or two about getting an audience engaged, so it’s no surprise that she’s now utilizing Facebook’s new video platform to do some direct second-screen engagement by broadcasting Q&A’s with guests on her show.

In conclusion, Facebook is providing customers with an experience they really can’t get anywhere else with Facebook Live. We here at Socialfly definitely recommend working this into your Facebook marketing strategy!