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An influencer campaign that made us all believe in Love at First Brush.

The Objective:

Wet Brush was looking to drive awareness and strengthen brand positioning of the original detangler through their Love At First Brush Campaign. They also wanted to highlight their Go Green products during Earth month.

The Approach:

Over the course of the campaign, Socialfly secured a selection of Instagram and TikTok influencers in the fashion, beauty, eco-friendly lifestyle, parenting and wellness spaces. With varying hair textures and content styles, creators were uniquely matched to their perfect Wet Brush to create highly engaging and trend-worthy content. As a result, we were able to reach key audiences and authentically showcase Wet Brush’s full product portfolio.

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