The Objective:

Oshi Health needed a social media program that made healthcare education accessible and used its boosting budget carefully. We connected strategy, content production, and organic management so audience response could inform which posts received paid support.

The Approach:

Each month, we create clinician-led education, informal video, and carousels designed to be saved and revisited. Organic performance helps us identify the posts that resonate before putting budget behind them. Boosting extends the reach of those stronger posts. The approach gives creative performance a direct role in spending decisions while maintaining the care healthcare messaging requires.

The Results:

Boosted content reached 160K accounts. Follower growth increased 113% quarter over quarter, while positive sentiment rose by more than five points. Organic engagement rate was 4.8%, with top-performing creative reaching a peak engagement rate of 17.6%.