The Objective:

GoHealth Urgent Care set out to transform routine clinical messaging into something distinctive, memorable, and genuinely human.

The Approach:

As GoHealth's social partner, we introduced The Care Crew: a proprietary cast of five illustrated characters designed to own the seasonal health conversation and elevate brand recognition across social. The Care Crew gave GoHealth a bold, ownable identity, blending education with personality through characters with distinct names, perspectives, and tones of voice. Self-referential humor makes complex care journeys feel approachable, while the illustrated format stays native to social feeds.

The Outcome:

The result is a dynamic storytelling device that translates symptoms, treatments, and preventative care into playful, solution-oriented content, letting GoHealth show up with consistency and credibility while evolving with timely topics and audience needs.