Socialfly Leadership Team

With over 20 years of industry experience, Joanne began her professional career in employment law and entrepreneurship. In 2016 Joanne joined Socialfly to build an influencer marketing division for the agency. During her time as Director of Influencer Marketing, Joanne led strategic influencer campaigns for brands including Conair, Discovery, Vera Bradley, Karl Lagerfeld Paris and Dolby.

As the Chief Operating Officer, Joanne oversees recruiting, human resources, contract negotiations and business operations. She is focused on ensuring the team is always ready to execute strategic and social savvy work on behalf of our clients.

When she is not glued to her computer you can find her hiking in the mountains with her family!

With over a decade of industry experience, Allie Medjid specializes in leading the development of impactful, insight-driven creative for brands across industries. She has guided global powerhouses like Estée Lauder Companies, L’Oréal, HP Inc., Microsoft, and PepsiCo through end-to-end campaign execution — from strategy to production — ensuring every piece of content resonates with real consumer behavior.

In today’s fast-moving landscape, where attention is fleeting and platforms evolve daily, Allie brings a sharp human instinct and collaborative leadership style. She’s worked with top-tier teams of strategists, creatives, producers, and media experts to deliver award-winning, cross-platform campaigns that not only capture attention but drive meaningful results.

Vanessa Pence currently serves Senior Vice President, Digital. With nearly twenty years in digital media marketing, she has fused brand‑side leadership with agency‑honed craft to architect data-informed, iterative, audience-first omnichannel strategies. Her counsel has propelled marquee brands—Nordstrom, RE/MAX, Discover Card, Gap Inc., Vail Resorts and Dish Network—delivering double‑digit lifts in brand growth and ROI through digital campaigns across paid search and social, programmatic display, SEO and content marketing channels.

In addition to building happy and high-performing teams that in turn produce the best strategies and outcomes for clients, Vanessa has a passion for cutting-edge measurement and analytics technologies, turning complex data into clear, actionable insight. She believes that finding a story in the data starts with a clear plan, requires a healthy balance of art and science and a strong client partnership, and enables an ongoing iterative approach toward scalable, predictable growth.

Kaitlyn Ryan is the Vice President of Client Services at Socialfly. With over 14 years of industry experience, Kaitlyn leads Socialfly’s client services team, ensuring that every brand partnership is rooted in trust, transparency, and measurable success. 

Throughout her career, Kaitlyn has been instrumental in developing Socialfly’s unparalleled service and client satisfaction, working with notable clients such as SUMMIT One Vanderbilt, Weleda, Warner Bros. Discovery and Slimfast. Her leadership is defined by a commitment to building meaningful relationships and delivering results that align with each client’s unique goals.

Kaitlyn’s approach combines strategic insight with a deep understanding of client needs, fostering partnerships that thrive on consistency and care. Her dedication to excellence has positioned her as a trusted advisor in the digital marketing landscape, where she continues to drive innovation and growth for Socialfly’s diverse portfolio of clients.

Angie Bolotin is the VP, Influencer Marketing & Client Partner at Sociafly, where she leads a team of influencer marketing experts and drives best-in-class programs for a diverse portfolio of clients. With over 15 years of experience in the digital landscape, Angie brings deep expertise across B2B and B2C sectors, specializing in paid social strategy and influencer marketing innovation. She also spearheaded the creation of a proprietary creator network, designed to deliver high impact UGC content at scale and elevate brand storytelling. Her client roster includes leading brands such as Warner Bros. Discovery, ServiceNow, Barilla, GoodRx, Kodak, Scotts Miracle-Gro, and Coca-Cola. Known for her strategic mindset and collaborative leadership, Angie is passionate about building authentic brand partnerships that drive measurable results.

As Director of Organic Social and Content Strategy, Clara brings her past experience in film and television development to short-form, bite-sized content and social campaigns that drive impact and influence. With a passion for both visual and data-driven storytelling, she combines insights, performance, and creative acumen to help guide organic social strategy and content execution for our clients across healthcare, wellness, lifestyle, and CPG.

Clara joins the team with over 12 years of agency experience leading organic social and influencer strategy for brands such as Westin Hotels, Netflix, Tishman Speyer/Rockefeller Center, Champagne Taittinger, Ralph Lauren, and more. She continues to evolve with the changing tides of social media with an insatiable curiosity for what’s next in social and culture at-large.

When she’s not scrolling, you’ll find her chasing her next PR on the Peloton or enjoying a martini at a new restaurant.

Melanie Granuzzo is an Account Director with 14 years of experience in digital marketing, specializing in luxury branding, client servicing, and strategic brand partnerships. Her career spans a diverse range of industries, delivering full-service digital solutions that drive measurable success.

Melanie’s background includes both agency and in-house roles, most notably leading global digital marketing efforts at CHANEL. In her Account Director role, she has partnered with global brands—from fashion and beauty, CPG, hospitality to energy—crafting campaigns that balance elegance with impact. Her work is grounded in a relationship-first approach, tailoring bespoke strategies that align closely with each client’s vision and business goals.

Known for her deep organization, high energy, and solution-oriented mindset, Melanie thrives in complexity—bringing clarity, structure, and creative thinking to every engagement. Her expertise lies in building strong partnerships, navigating the nuances of brand identity, and elevating digital presence through strategic storytelling.

Whether she’s launching a new luxury campaign or optimizing a legacy brand’s digital footprint, Melanie brings positivity, ambition, and a commitment to excellence to every project she touches. She’s passionate about helping brands show up authentically—and successfully—in the digital space.

Kevin is an Associate Creative Director with over a decade of experience in branding, graphic design, and visual communication. He began his career in Ecuador as Head of Brand for Ernst & Young and a designer at Ogilvy & Mather before relocating to New York, where he has held senior creative roles across leading agencies.

Kevin has led multidisciplinary teams in developing strategic, design-driven solutions for clients including Stoli Vodka, Wicked on Broadway, Beetlejuice on Broadway, and the Museum of Ice Cream. Bilingual and highly collaborative, he is known for his ability to align creative execution with brand objectives, delivering work that is both visually impactful and results-driven.

He holds a degree in Graphic Design and Visual Communication and serves as a jury member for the Academy of Interactive & Visual Arts.