The Objective:

SkinnyFit sought to increase brand awareness and drive sales around the launch of their new Super Youth collagen powder.

The Approach:

We partnered with 17 micro, mid-tier and macro influencers to create Instagram & TikTok content in Q1. Influencers incorporated SkinnyFit Super Youth intro their content through recipes, wellness tips, busy mom hacks and more.

In addition to organic content, we leveraged paid social amplification to further reach our target audience and generate ROI, resulting in hundreds of sales! Influencer content was well received, with users commenting things like, “I’ll check them out. This sounds good 😍😍” and “I’m definitely going to try this! 🙌”.