The Challenge

In the spirit of the Halloween season, Max wanted to raise awareness for its eerie, spine-tingling premium catalog of films.

The Solution

To drive buzz around Max’s premium Halloween film catalog, Socialfly unleashed a spine-tingling influencer campaign that ditched the cute and leaned all the way into creepy.

A dynamic mix of Instagram and TikTok creators—ranging from artists and actors to producers, psychologists, and die-hard horror fans—brought the scares in both English and Spanish. A popcorn bucket that looks like a severed alligator head. A skit that blurs the line between reality and fiction. Real talk on what keeps you up and night and why we keep coming back for more. This wasn’t your typical light-hearted Halloween moment; it was a bold, boundary-breaking celebration of fear that dared audiences to go beyond their comfort zone. With chillingly creative content that pushed the limits of traditional Halloween partnerships, Max’s No Sleep October Halloween campaign captivated viewers, racking up massive impressions and sky-high engagement from Halloween and scary film advocates.

The message was loud and clear: Max is the destination for elevated Halloween thrills.

The Results

Throughout October, our campaign flooded social feeds with a steady stream of high-quality, horror-inspired content that captivated audiences and redefined what an entertainment campaign could be on social media. This wasn’t just about promoting titles - it was about building a movement around Halloween fandom, fear, and fun.

A diverse mix of formats, from POV storytelling and horror shorts to psychological analyses, allowed us to connect with multiple audience segments across platforms and ultimately exceed all KPIs in just a few short weeks. The results spoke for themselves: 35 million impressions, 786K engagements, 3% engagement rate on Instagram and 7.5% engagement rate on TikTok, and 9.5 million video views, with a remarkable 20% average view rate.

By combining diverse creator voices with a truly collaborative and strategic process, we brought Max’s spooky season to life in a way that was immersive, innovative, and unforgettable.