In the spirit of the Halloween season, Max wanted to raise awareness for its eerie, spine-tingling premium catalog of films.
To achieve maximum reach, we went beyond movie buffs and aggregator accounts, identifying artists, producers, actors, and even a psychologist to create terrifyingly unique content.
A popcorn bucket that looks like a severed alligator head. A skit that blurs the line between reality and fiction. Real talk on what keeps you up and night and why we keep coming back for more.
Tapping both Instagram and TikTok creators, a diverse roster of 20 partners flooded social media with nightmare fuel in both English and Spanish, ensuring horror fans everywhere would know Max is the go-to provider for spooky content.
With the liberty to lean into their creativity and do what excites their followers, influencers rose to the challenge to create 35 pieces of hauntingly unforgettable content.
At 35M impressions, this influencer campaign took social media by storm and saw an impressive 7% engagement rate on TikTok and 3% on Instagram, as well as 20% overall view rate!
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