The Challenge

Lorissa’s Kitchen wanted to positioned as the better-for-you snack for busy on-the-go women. Mission: snackable storytelling.

The Solution

When it comes to jerky, we knew Lorissa’s Kitchen had that something special—so our job was to make sure everyone else knew it too. To stand out in a crowded snack aisle, we leaned into the brand’s warm, relatable vibe and brought it to life through aspirational, social-first content that actually felt like something you'd want to share. We started with a comprehensive social media and content audit to get a clear read on Lorissa’s Kitchen’s audience - what they love, what they scroll past, and what makes them stop and engage. Layered on top of that, we dug deep into audience data and competitive insights to shape a smarter, more strategic approach moving forward. Our updated approach adopted a new voice and tonality, capitalizing on cheeky humor and vibrant, eye-catching creative. We were able to entertain audiences by seamlessly tapping into current platform specific trends including recipes and memes, resulting in their social content standing out and resonating with the Lorissa’s Kitchen community - past, present and future.

The Results

Socialfly created over 90 unique assets over the course of 9 months, resulting organically in a 729% increase in engagements, and a 1,012% increase in audience growth vs the prior 12 month period. Through thumb-stopping creative which tapped into current platform trends, paired with humorous, relatable messaging, we were able to drive meaningful interaction and engagement from current and future Lorissa’s Kitchen customers.