More than 450 million people use Snapchat daily. It’s the preferred platform for Gen Z and Millennials, who have a combined spending power of $5 trillion.
Snapchat users are highly engaged, making the platform one of the most powerful for advertising. People on Snapchat open the app nearly 40 times a day. And every time they do, your ads are more likely to be seen.
Something about Snapchat urges people to buy—maybe it’s the fun and playful format that encourages users to live in the moment. Whatever the reason, Snapchat users are 34% more likely to purchase products they see advertised on Snapchat versus seeing the same ads on other platforms.
Snapchat is also the most popular app for sharing purchased items. People on Snapchat are two times more likely to post about a gift after they receive it, and they’re 45% more likely to recommend brands to friends.
If your target audience includes Millennials and Gen Z consumers, you need to be marketing on Snapchat. Socialfly can help.
Let’s Talk