We target your audience on their turf.
The savvy paid social team at Socialfly helps your brand stand out with custom paid social media campaigns designed to grow your brand. We amplify your content across major platforms, meeting your audience right where they scroll.
Each platform has its own strengths, and we know exactly how to tap into them. From eye-catching creative to data-driven targeting, we tailor every campaign to speak your audience’s language. It’s about sparking engagement and building relationships.
These are single-photo ads that highlight your product, service, or brand message. They’re quick to consume and easy to understand—ideal for promotions, new launches, or high-impact visuals. Our paid social media team uses image ads to grab attention fast and drive clicks or awareness with bold, on-brand creative.
Video ads are powerful for storytelling, product demos, and emotional connection. Whether it’s a quick 6-second loop or a longer-form explainer, our paid social media team crafts video content that’s native to each platform and optimized to keep viewers watching—and converting.
Carousel ads let you showcase multiple images or videos in one ad, each with its own link. They’re great for highlighting product collections, sharing customer testimonials, or walking users through a step-by-step process. If video is not available for your campaigns, carousels allow you to create an engaging, storytelling asset while utilizing the content you already have.
These ads combine video or images with product listings pulled from your catalog. Users can tap to browse your products without leaving the app. Our paid social media team uses collection ads to create an immersive, frictionless shopping experience that drives conversions, especially on mobile.
These full-screen vertical ads show up between users’ Stories on Instagram, Facebook, and Snapchat. They’re fast, engaging, and perfect for mobile-first content. Our Instagram ads agency designs Stories that use motion, sound, and strong CTAs to drive quick actions.
Boosted posts are organic posts that we turn into ads to expand their reach. They’re ideal when you have content that’s already performing well and you want more eyes on it. We use this tactic to amplify engagement and get more value out of your best-performing content.
These ads include built-in forms that users can fill out without ever leaving the platform. They’re ideal for collecting emails, booking consultations, or generating sign-ups. We use lead ads to streamline the user journey and capture high-intent leads with minimal friction.
These appear directly in Facebook Messenger or Instagram DMs, offering a direct line to your audience. They’re great for personalized offers, limited-time promos, or answering product questions. Our Facebook advertising agency uses Messenger ads to spark conversations and build deeper, one-on-one connections with potential customers.
With whitelisting, we run paid ads through an influencer’s handle rather than your brand’s account. It feels more authentic and often performs better because of the trust the influencer has built with their audience. We use this strategy to scale influencer marketing content.
These ads are shown to users who have previously interacted with your brand. They’re highly effective for bringing people back and closing the sale. We build smart retargeting funnels that keep your brand top of mind and move users closer to conversion.
Our paid social media team builds custom strategies that combine organic growth with smart paid social strategy to meet your business goals. We help you reach the right audience with the right message at the right time. When layered with video content, your campaigns become even more engaging and primed for conversions.
We handle your daily content planning, publishing, and audience engagement across all platforms. Our team ensures your organic presence works hand-in-hand with your paid social media advertising efforts. Combined with video content, you get more scroll-stopping power across the board.
We optimize your content, captions, hashtags, and profiles to improve your brand’s visibility in social search. This is key to boosting discoverability and driving organic traffic to your brand. When paired with video—especially Reels, TikToks, and YouTube Shorts—you get an extra boost from platforms that prioritize video in their algorithms.
Our video team creates content tailored for every platform, handling everything from conceptualization to shooting to post-production. Whether you need Instagram advertising, TikTok ads, or YouTube pre-roll, video is at the heart of the most successful paid social media advertising campaigns. We make sure yours are optimized to stop the scroll and drive action.
Great copy brings your visuals to life and strengthens your message across every channel. Our paid social media agency crafts messaging that captures attention and drives clicks, from captions and headlines to scripts and CTAs. Pair it with video, and you’ve got a storytelling engine that drives deeper engagement.
We monitor your mentions, respond to reviews, manage DMs, and protect your brand’s voice online. Our paid social media team helps you stay in control of the conversation by turning audience feedback into opportunity. It’s all part of our full-circle social media advertising services.
We don’t believe in guesswork. Every campaign we build is rooted in strategy, guided by data, and designed to deliver real business results. Our social media advertising services team takes a performance-first approach to every campaign we create. Here’s how we do it:
Before we spend a dollar, we get to know your brand inside and out. We start with a discovery session to understand your business, your goals, your audience, and what success looks like for you. Whether you want to drive sales, increase app downloads, grow your email list, or build awareness, we define clear, measurable KPIs from the start. Some of the KPIs we typically track include:
Next, we identify and build highly targeted audience segments based on demographics, interests, behaviors, and lookalike profiles. We also set up retargeting lists to re-engage users who’ve interacted with your brand.
Our social media ads services team uses platform-native tools and advanced tracking pixels to monitor user behavior and conversion paths across all major platforms. We test different audience groups to find the highest-converting segments and continuously refine our targeting as the campaign evolves.
Great creatives are what stop the scroll. We develop visuals, videos, and copy that resonate with your audience and align with platform best practices. Whether it’s a short-form Reel, an interactive Story ad, or a carousel that showcases your product line, we design content that speaks directly to your ideal customer.
We also create multiple versions of each ad to A/B test creative combinations. This allows us to learn what’s working and quickly optimize toward top-performing assets.
Our social media ads services team handles all the technical setup. That includes campaign structuring, budget allocation, audience targeting, pixel implementation, and conversion tracking. Our team ensures everything is in place to capture data accurately and set your campaign up for success from day one.
We also sync your campaign goals with native ad platforms to ensure tracking and optimization are aligned with the KPIs we’ve defined. Every campaign we launch is designed to scale and adapt in real time.
The launch is just the beginning. We monitor your campaign daily, analyzing KPIs across platforms to understand what’s working and where we can improve. If a specific audience is underperforming or a creative isn’t hitting benchmarks, we pivot quickly.
Our social media marketing services team uses a mix of native platform data and third-party analytics tools to get a full picture of campaign performance. Then, we apply those insights to optimize your ad spend, improve engagement, and drive higher conversions.
You’ll never be left guessing how your campaign is doing. We provide regular performance reports that clearly explain what’s happening, why, and what we’re doing next. We walk you through key metrics like ROAS, CTR, conversions, and cost-per-result, so you can see the real business impact of your paid social media investment.
Our reports are built for clarity, not complexity—because we believe data should empower you, not overwhelm you. Our focus is on turning strategy and storytelling into scroll-stopping, conversion-driving campaigns that help your business grow.
Use platform data to target users based on interests, behaviors, and demographics. The more specific your targeting, the more relevant and effective your paid social media campaigns will be.
Rotate visuals and messaging often to avoid ad fatigue. People scroll fast. New content helps your brand stand out and stay top of mind.
Tell your audience exactly what to do next—click, shop, sign up, or learn more. Clear direction helps guide users down the funnel and improves conversion rates.
A/B test different creatives, headlines, and audiences to find what works best. Even small tweaks can lead to major improvements in performance over time.
Design your ads—especially videos—for mobile-first viewing. Most users are browsing on their phones, so vertical formats and quick hooks are key.
Focus on metrics that align with your goals, like ROAS, CTR, or conversions. Don’t get distracted by vanity metrics. Measure what matters for your bottom line.
Bring back people who’ve already interacted with your brand for better conversion rates. Retargeting warms up leads who are already familiar with your brand, making them more likely to take action.
Before we launch a single campaign, we dive deep into your brand. It starts with a thorough onboarding and discovery session to understand your voice, values, goals, and audience. We analyze your current social presence, study your competitors, and identify what sets you apart. This upfront investment ensures your paid social media advertising strategy has a strong foundation from the start.
Social media is our zone. We’re a team of digital natives who live and breathe content, trends, and performance. From Instagram to TikTok to LinkedIn, we know what’s working today and what’s coming tomorrow. Our paid social media management team stays ahead of every update and algorithm, so you don’t have to.
From strategy to technical setup to campaign optimization and monitoring, we do it all. You don’t need to juggle multiple vendors. We’re your full-service paid social media partner, managing every detail to make sure your campaigns run smoothly and perform at their best. You focus on your business—we’ll handle the rest.
You’ll always know what’s happening with your campaigns. We provide clear, consistent updates and performance reports so you’re never left in the dark. We meet with you regularly, explain what the data means, and adjust our strategy based on real results. We’re not just a social media ad agency, we’re your partner in growth.
Our paid social media management team uses a mix of creative formats, ad types, and platform strategies to reach your audience at every stage of the funnel. Whether it’s launching new paid social media campaigns, testing fresh video creatives, or exploring new platforms, we’re always looking for the next opportunity to drive conversions and keep your brand ahead of the curve.
Whether you need a rock-solid Instagram ads strategy or a TikTok ads agency to help you reach a finicky audience, Socialfly is your go-to partner.
Find out why our clients love us. Get in touch to learn more.
Getting started with paid social media begins with setting clear goals, whether that’s driving traffic, increasing sales, building brand awareness, or generating leads. Our paid social media team kicks off every partnership with a strategy session to understand your brand, your audience, and your objectives.
Then we create a custom paid social media advertising plan that outlines the best platforms, ad formats, messaging, and creative. Our social media ad management team handles everything from account setup and audience targeting to content creation and performance tracking, so you can launch with confidence and see results quickly.
The best platform for paid social media advertising depends on your audience and your goals. For B2C brands looking to reach Millennials and Gen Z, Instagram advertising and TikTok are very effective. If you’re a B2B brand or targeting professionals, LinkedIn might be a better fit.
Facebook offers broad reach and advanced targeting, while Snapchat and Pinterest work well for visual, trend-driven products. Our team knows which platforms get results. We will evaluate your brand, your audience’s behaviors, and your creative assets to recommend the right mix of platforms for maximum impact.
There’s no one-size-fits-all answer. Some brands see the highest ROI from Instagram advertising due to its visual nature, powerful targeting, and high engagement rates. Others get better results from social media ads on Facebook. Our social media advertising company continually tests and optimizes across platforms to help you get the best return on your investment.
With paid social media marketing, you pay to reach a specific audience. Social media platforms like Instagram, Facebook, TikTok, and LinkedIn feature tools that allow you to deliver targeted ads to users based on interests, demographics, behaviors, and more.
Depending on your objectives, we can optimize campaigns for clicks, conversions, impressions, video views, or engagement. For example, with Instagram advertising, we might run a video ad targeted at users who’ve viewed similar products or engaged with your competitors.
Our paid social strategy team will work with you to develop a customized paid social media plan that gets your ads in front of the right people at the right time.
Budgets for paid social media vary based on your goals, industry, and audience size. We work with brands of all sizes and create flexible plans that fit your needs.
Whether you’re starting with a small test budget or scaling a national campaign, we’ll help you allocate spend across platforms like Instagram advertising, TikTok, and LinkedIn to get the best results. Our focus is always on efficiency and ROI, so your investment drives real business growth.
Any marketing agency can run cookie-cutter social media ads, but Socialfly does so much more. We’re all about building intelligent, results-driven strategies tailored to your brand. We combine in-depth audience insights, platform expertise, and creative storytelling to make your campaigns stand out.
Our diverse team includes platform specialists for TikTok, Facebook, Instagram advertising, and more. We know what gets results on the different platforms, which means we can fine-tune your messaging and creative for each channel. Read our case studies to see how we’ve helped our clients do more on social.
We track performance using platform analytics, custom dashboards, and conversion data. Key metrics include impressions, reach, engagement, click-through rate (CTR), cost-per-click (CPC), and return on ad spend (ROAS).
For Instagram advertising, we also analyze story interactions, saves, shares, and in-app purchases to get a full picture of performance. Every campaign includes regular reporting and insights so you always know what’s working and where to optimize.
Paid social media advertising can be a game changer for brands looking to scale faster, reach highly targeted audiences, and turn clicks into real conversions. You can control exactly who sees your ads, how much you spend, and what actions you want users to take.
Whether you’re launching a new product or looking to scale sales, paid social media—whether it’s Instagram advertising or YouTube ads—can help you succeed.
Working with a social media ad agency gives you access to platform expertise, creative direction, and full-funnel strategy—all under one roof. Socialfly brings years of experience in paid social media marketing, from creative production to campaign execution and optimization.
We know how to get results across platforms, and we stay on top of trends so your brand never falls behind. Still have questions about paid social media advertising? Let’s chat—our team is here to help you build, launch, and scale campaigns that get results.
