Pinterest isn’t just a place for DIY projects and recipe ideas. It’s a powerhouse platform for brands looking to drive traffic, engagement, and conversions.
With nearly 500 million monthly active users, Pinterest is where people go to discover new ideas and plan future purchases. And interest in the platform isn’t waning, either. In 2024, Pinterest experienced an impressive 23% year-on-year audience growth.
Pinterest users aren’t just scrolling, they’re actively searching for inspiration and solutions. With a well-designed Pinterest marketing strategy, your brand can connect with them at the perfect moment in their buying journey.
Our social media experts know how to turn Pinterest into a high-performing marketing channel for your brand. Whether you want to build brand awareness, increase website traffic, or boost sales, our team specializes in creating eye-catching Pins, strategic Pinterest advertising campaigns, and data-driven optimizations that deliver real results.
Ready to make Pinterest work for your business? Let’s pin down your strategy and start driving engagement today.
If you’re not leveraging Pinterest in your marketing strategy, you’re missing out on a highly engaged audience actively searching for inspiration and solutions.
With 498 million monthly active users worldwide, Pinterest isn’t just another social platform—it’s a visual search engine where people come with intent.
And here’s a key insight: Pinterest is dominated by female users. In fact, they represent more than two-thirds (69.4%) of the platform’s audience.
Pinterest users also tend to be younger. Of Pinterest’s female users, 20.4% are aged 25-34, 19% are 18-24, and 12.2% are 35-44. That means a full half of Pinterest users are women aged 18-44.
The takeaway: If your target audience includes women—especially millennials and Gen Z consumers—Pinterest should be a priority in your digital marketing mix.
With its unique ability to connect brands with audiences at the discovery and decision-making stages, Pinterest offers an unmatched opportunity to showcase your products, inspire action, and drive conversions.
While some social media platforms can leave users feeling overwhelmed or stressed, Pinterest is designed to inspire and uplift. In fact, a study commissioned by Pinterest found that nearly 2 in 3 users feel positive after interacting with the platform.
This is great news for brands. When people are in a good mood, they’re more likely to engage with brands and make purchases. A survey commissioned by Pinterest found that when Americans are in a positive space:
It’s clear: Positivity drives purchasing, and Pinterest delivers that feel-good experience better than any other platform. When users turn to Pinterest, they’re actively looking for ideas, products, and brands that enhance their lives.
They’re ready to be inspired and ready to take action. Frequent Pinterest users are the most likely to buy. According to Pinterest, 85% of weekly U.S. Pinners have made a purchase based on Pins from brands.
At Socialfly, we help you capitalize on this positive energy. Our team will help you build a Pinterest marketing strategy to connect with users at just the right moment. Whether through Pinterest advertising campaigns, organic content, or strategic Pin designs, we’ll position your brand to inspire, engage, and convert happy Pinners into happy customers.
Socialfly is a top Pinterest marketing agency in New York. Our clients rely on us to create eye-catching creatives that drive measurable results. Whether you’re looking for Pinterest profile creation and optimization, Pinterest ads management, influencer partnerships, or full-scale Pinterest consulting, we offer a full suite of Pinterest services.
Our Pinterest marketing services are designed to help brands of all sizes grow their audience, drive traffic, and convert engaged Pinners into loyal customers. From Pinterest organic management to paid Pinterest ads and Pinterest influencer collaborations, our team knows exactly how to build, optimize, and scale your Pinterest strategy for long-term success.
Here’s how we can help you make the most of Pinterest:
First impressions matter, and your Pinterest profile is the foundation of your success. We make sure your account is set up for maximum reach and engagement by:
Pinterest advertising can drive high-intent traffic and conversions when executed correctly. As an experienced Pinterest marketing company, we specialize in Pinterest ads management, handling everything from targeting to bidding strategies to ensure your campaigns deliver results. Here’s what our team will do:
On Pinterest, visuals are everything. Our Pinterest creative agency designs scroll-stopping Pins that capture attention and drive engagement. Our team specializes in Pinterest image design that aligns with your brand aesthetic while maximizing visibility. We offer:
Partnering with the right creators can drive authentic engagement and conversions while showcasing your products to highly engaged audiences. As your Pinterest marketing agency, we’ll develop and manage influencer collaborations that align with your brand goals. Our influencer marketing services include:
A strong Pinterest marketing strategy starts with understanding your audience. Our team conducts in-depth Pinterest consulting to analyze your ideal customer, industry trends, and competitor performance. Our research includes:
Success on Pinterest isn’t just about posting—it’s about measuring what works. As your Pinterest marketing agency, we’ll provide comprehensive reporting and insights to ensure your Pinterest efforts are driving measurable results. Our Pinterest management services include:
We know what works on Pinterest—because we’ve done it successfully time and time again. From creating high-performing organic content to managing effective ad campaigns, our team has helped brands across industries increase engagement, boost website traffic, and drive sales.
With a strategic mix of timing, visuals, keywords, and precise audience targeting, we ensure your brand gets maximum visibility and impact.
Pinterest is a visual search engine with its own set of best practices. Our Pinterest marketing agency stays ahead of platform updates, algorithm changes, and emerging trends to keep your brand at the forefront of Pinterest success.
Whether it’s optimizing your profile, launching an ad campaign, or refining your content strategy, we have the expertise to make Pinterest work for you.
Your brand isn’t like anyone else’s—so your Pinterest strategy shouldn’t be either. We take a customized approach to every client, aligning our tactics with your specific goals, audience, and industry.
Whether you’re looking to increase brand awareness, drive ecommerce sales, or generate leads, our Pinterest marketing agency will build a tailored plan designed to meet and exceed your objectives.
Our team of digital natives has worked with a diverse range of clients—from startups looking to establish a presence to established brands aiming to scale their Pinterest success.
Our experience across industries allows us to apply best practices while fine-tuning our approach to fit your brand’s unique needs. No matter where you are in your Pinterest journey, we have the expertise to take you to the next level.
Success on Pinterest is about creating beautiful Pins, but that can only get you so far. You need to understand what drives engagement and conversions, and that’s where we come in.
Our Pinterest marketing team leverages in-depth analytics, performance tracking, and A/B testing to ensure every campaign is optimized for maximum ROI.
By constantly refining our strategy based on real-time data, we help you stay ahead of the competition and keep your Pinterest presence thriving.
We believe in open, honest, and clear communication. From detailed performance reports to regular check-ins, we keep you informed every step of the way.
You’ll always know what’s working, what’s being optimized, and how your Pinterest strategy is driving results. No guesswork, no hidden details—just a straightforward partnership focused on growth.
Socialfly takes the guesswork out of Pinterest marketing so you can focus on running your business. Whether you’re new to Pinterest or looking to take your existing strategy to the next level, we’re here to help you turn inspiration into action—and action into sales.
Pinterest marketing is the process of using Pinterest to increase brand awareness, drive traffic, and boost sales through organic content and Pinterest advertising.
Our Pinterest marketing agency helps you optimize your presence, create high-performing Pins, and leverage Pinterest ads to reach the right audience at the right time.
Absolutely! Pinterest is a powerful platform for businesses of all sizes. Our Pinterest marketing agency can help you build your brand on Pinterest and other platforms through organic and paid strategies.
Don’t think Pinterest advertising is out of reach if you’re a small brand. With the right approach, you can see strong results from Pinterest advertising, even with a small budget.
Pinterest is a visual search platform where users actively look for ideas and inspiration. Pinners are more likely to be planning purchases rather than just browsing, making Pinterest a unique and powerful tool for conversions.
Well-timed Pinterest advertising can reach Pinners right when they’re ready to make a purchase. Our team will help you fine-tune your efforts to boost sales and conversions.
Pinterest is ideal for businesses in industries like ecommerce, fashion, beauty, home decor, food, wellness, and travel. But any business that offers visually appealing products or valuable content can succeed on the platform.
Our Pinterest marketing agency in New York can tailor strategies for virtually any brand looking to tap into Pinterest’s high-intent audience.
A Pinterest marketing strategy is a structured plan to help brands use Pinterest to achieve their goals—whether that’s increasing brand awareness, driving website traffic, or boosting sales. It involves optimizing your profile, creating engaging Pins, using strategic keywords, targeting the right audience, and analyzing performance to refine your approach over time.
A food company, for example, might develop a Pinterest strategy that includes seasonal recipe Pins, instructional cooking videos, and Rich Pins linking directly to their website for full recipes.
Yes! Our NYC Pinterest marketing agency is ready to help with whatever you need, from Pinterest account setup and optimization to creating keyword-rich boards to enabling features like Rich Pins. We take care of the details, so your brand starts off strong.
Yes! Even if you don’t have a library of images, our Pinterest marketing agency can help by designing custom Pins, repurposing existing content, and using creative graphics to showcase your brand.
Pinterest isn’t just about photos—infographics, quotes, product showcases, and branded visuals can all perform well.
Pinterest advertising allows you to promote your content to targeted audiences based on interests, keywords, and behaviors. With Pinterest ads, you can drive traffic, increase brand awareness, and boost sales by reaching users right when they’re ready to act or make a purchase.
Our Pinterest marketing agency will help you set up, manage, and optimize your Pinterest advertising campaigns for the best results.
Success on Pinterest is measured through engagement, traffic, conversions, and ROI. We track key metrics like Pin clicks, saves, impressions, and ad performance to refine strategies and maximize results.
As your trusted NYC Pinterest marketing agency, we provide detailed reports so you always know how your Pinterest advertising and marketing efforts are performing.
